In internet person connects to different social networks and adds elements of diversity that are very appealing to some individuals. There is a hyperpersonal aspect to Internet communications, a way to be more selective about how one presents ones self. Such aspect of Internet communication allows individuals to be selective about how they present themselves.

  By selecting and magnifying the characteristics they wish to show, the user can also create a parody of themselves, with various effects on the society. The most innocent of these is the common observation that arguments and lovers quarrels have a high frequency in on-line relationships.

  Addicted users usually create a caricature of themselves; these strong personalities may have a higher tendency to clash as all their characteristics magnified. In addition, judgments made solely on what a person chooses to tell, which can lead to highly emotional assessment of others. The physical aspects of an individual are hidden when on-line, so the emotional takes center stage.

    The kinds of differences between people that might inhibit relationship formation are hidden. This makes a feeling of group membership, one that is solely depended on the perceptions of the receiver. Control creation over impression is enhanced in written mediums. Feedback is another component of the model and  suggests that these heightened self-presentations and idealized perceptions magnify each other to a superordinal level, as users reciprocate each other's partial and selective presentations. This factor of the hyperpersonal model is a theoretical formulation that could help account for the high rates of arguments and that happen on the net. 

   There is no empirical evidence supporting the observation that flame wars and love affairs occure in open, interactive virtual communities at a rate higher than what one would expect, but there is a growing body of anecdotal reports of this and a widespread awareness of a high frequency of these extreme interpersonal cyberspace exchanges.

  The cyberspace participation can have a voyeuristic aspect to which may be more marked to some those others. People that  conceal oneself only read in chat rooms or email groups. They are clandestinely witnessing the ideas, feelings and interactions of the active participants. In the more academic discussion forums, where the social norm is the exchange of research ideas and the philosophic debate of social abstraction, this voyeuristic component is not a significant attraction.

    This is in contrast to some chat rooms where the suggested topics often invite flirtations or the forums set up to provide emotional support for difficult personal problems. In these forums, lurking is a means of gaining access to very personal information in a manner that no real life forum can offer. This electronic eavesdropping is one possible source for the positive reinforcement that the nature of the Internet provides to those for whom it's use has become pathological.

  This emotional stimulation is on a schedule of reinforcement called variable-ratio, as one can never predict just when some "juicy tid-bit" of self-revelation will come across one's screen  and the actual exposure rate to this is dependent on the amount of time spent on-line.